Paid Ads
Plans, writes, launches and optimises Google and Meta campaigns inside the budget you set — never past it. Input: your positioning doc and a spend cap. Output: live campaigns, ad variants and a weekly loss-bridge report. Measured by ROAS/CPL, CTR and spend against your cap.
Free · no credit card · first plan in ~2 minutes
What it does every week
Researches keywords and audiences
Builds targeting from your ICP doc, not a generic template.
Writes ad variants
Copy and static creative from the same positioning doc Content uses.
Aligns landing pages
Flags when an ad promises something the landing page doesn’t back up.
Steers bids and budget
Adjusts day to day, strictly inside the spend cap you set.
Refreshes fatigued variants
Proposes new creative weekly, or sooner if performance drops.
Reports the weekly loss-bridge
What was spent, what it returned, and what changed.
Same loop as every other agent
Reads the strategy docs, drafts into your queue, and its score feeds the next week's plan.
Draft → approve → scored
Gap found: retargeting audience underperforming — Paid Ads agent drafts three new variants.