Noor AI vs Profound
Profound is an AI visibility analytics platform for enterprise marketing teams; Noor runs the full loop — organic, paid, social and AI-search visibility — and scores it with a published methodology and confidence intervals, at founder pricing.
Free · no credit card · Last verified 8 Sep 2026
The matrix
Competitor facts carry a footnote and a verification date. Unverified is a valid answer.
| Noor | Profound | |
|---|---|---|
| Scope | ||
| Organic content & SEO | ✓ | ✗ |
| Paid ads (Google, Meta) | ✓ | ✗ |
| Social | ✓ | ✗ |
| AI visibility tracking | ✓ | ✓ |
| Analytics & weekly brief | ✓ | ◐¹ |
| Measurement | ||
| Visibility score | ✓ | ✓ |
| Confidence intervals | ✓ | ✗² |
| Published methodology | ✓ | ✗² |
| Raw run export | ✓ | ? |
| Control | ||
| Human-in-the-loop approvals | ✓ | n/a³ |
| Autopilot per agent | ✓ | n/a³ |
| Acts on gaps (drafts fixes) | ✓ | ◐⁴ |
| Pricing | ||
| Entry price | ₹3,999 / $48 mo | Not published⁵ |
| Free tier | ✓ | ✗⁵ |
| Self-serve | ✓ | ✗⁵ |
| Company | ||
| HQ | Gurgaon, India | United States⁶ |
| Founded | 2025 | 2024⁶ |
| Funding | India Accelerator | Venture-backed⁶ |
| Trust | ||
| Never trains on your data | ✓ | ? |
| DPDP / GDPR | ✓ | ? / ✓⁷ |
- Reporting dashboards; no cross-channel weekly plan observed on public pages. Verified 8 Sep 2026.
- No confidence intervals or public prompt-generation method found on public pages. Verified 8 Sep 2026.
- Profound is an analytics product; it does not draft or publish on your behalf. Verified 8 Sep 2026.
- Recommendations surfaced; execution is manual or via separate tooling. Verified 8 Sep 2026.
- Pricing page shows demo request only; no self-serve tier observed. Verified 8 Sep 2026.
- Per public company profiles. Verified 8 Sep 2026.
- GDPR referenced on public site; DPDP not referenced. Verified 8 Sep 2026.
Where Profound is strong
Depth of answer analytics. Profound tracks AI answers at enterprise scale, with prompt volumes and reporting built for large marketing organisations.
Enterprise fit. Dedicated onboarding, security reviews and support are the product — if you have a procurement team, that matters.
Focus. Profound does one thing; it does not try to run your channels, which some teams prefer.
Where Noor is different
Whole loop. Noor doesn't stop at the score — Content, SEO and AI Visibility agents draft the fixes, Paid Ads and Social run the channels, Analytics writes the brief.
A number that goes up, honestly. Every score ships with its prompt set and a confidence interval, and you can export the raw runs.
You approve. Human-in-the-loop by default, autopilot per agent when you choose. Founder pricing in ₹ and $, with a free tier.
Entry tier, side by side
Noor Founder
₹3,999 / $48 per monthAll 7 agents · Weekly Visibility Score — full corpus, 3 engines · ~40 drafts + ~100 ad variants / month. Free tier available.
Start freeProfound
Not publishedPer public pricing. Verified 8 Sep 2026.
Moving from Profound?
Import your prompt list as your starting corpus. Connect the same Search Console and analytics accounts. Your first Noor score runs the same week.
Built by the CTO of India Accelerator — 170+ investments, Best Accelerator of India 2021.
Design partners onboarding now — no customer logos yet, and we’d rather say that than fake one.